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Case StudyE-Sports

AMG: E-Sports

When E-Sports took off in the pandemic, AMG were careful to only dip their toes in the water and watch and wait to see if the popularity was a flash in the pan. By 2022 it was obvious that E-Sports was here to stay and that it has a huge benefit to a premium manufacturer like Mercedes-Benz. When they went 'all-in' they came to Xynamic to supply all of their images.


Mercedes Benz AG


Gary Parravani, Dan Bathie